As owner of a boutique advertising agency with leading Medicare insurance clients, our founder, Sherman Rogers, saw firsthand that it was consumer confusion, not quality care, that flourished in the wake of the 2003 Medicare Modernization Act. Medicare beneficiaries had more insurance options than ever, yet the consumer shopping and enrolling experience was unwieldy and unreliable.

Bloom was founded in 2007 to offer Medicare health plans and their agents and brokers better ways to help older adults shop, enroll, and activate their health coverage. We call this High Value Enrollment. Our vision and “our why” is to help people with Medicare truly thrive by delivering a high-quality, reliable health plan enrollment and activation experience.

Today, Bloom is a thriving customer engagement company serving private Medicare and other government-related insurance plans and their agents and brokers, propelled by an innovative and evolving technology platform and an unwavering belief that real conversations still matter. We recruit, train, and develop the finest talent from coast to coast for our specialty telesales call center, still the heart and soul of our engagement model, to serve a diverse population of mostly older adults and meet the urgency of health equity needs.

Indeed, what started as a small operation in a mid-sized Indiana town called Bloomington has blossomed into a well-respected company with a nationwide impact.